Tour operators often underestimate the power that analytics and affiliate links. They don’t realize how they help attract more bookings. We recently ran a YouLi Academy to explain source tracking. It was a quick explanation of how to see where your customers are coming from. Most importantly, we showed how to make effective marketing decisions based on your analytics data that lead to more bookings.
Finding Patterns in Data
Most likely you’ve been told to use Google Analytics to track traffic on your website. Setting up Google Analytics is also essential for understanding your marketing funnel – so you know how many people are converting at each stage, and ultimately booking your trips.
Google Analytics is free so it is used by almost every business. Take a minute to connect it to your website and YouLi as soon as possible. If you need any support doing so, we’ll be happy to connect you with an expert.
Google Analytics shows you geographically where your visitors are as well as what platforms they found you on. You can use it to do many things, but these are the easiest to grasp when you get started:
- Understand your Website Traffic in general
- how many users visited
- how many times did they visit your site and Trip Pages
- how long did they stay
- what did they click on
- See your acquisition sources
- Direct (no known source)
- Social (linkedin, facebook, twitter, instagram)
- Email (your email list)
- Referral (other websites)
- Google (organic or ppc)
YouLi Analytics & Source Tracking
Booking Trip Pages powered by YouLi trip management software are connected to Google Analytics. This provides tour operators and travel planners with easy source tracking for conversion tracking.
Source tracking allows you to see where your travelers are coming from when they register on your Trip Page. YouLi tracks and show the unique registration URLs for each of the different ways you might be promoting or gaining registered travelers, like newsletter, Facebook, LinkedIn, affiliates, partner campaigns and more.
Why Does Source Tracking Matter?
- By using source tracking you can utilize ambassadors, affiliates and influencers within your networks to promote your trips and boost your bookings.
- You will able to see which campaigns and marketing channels are more effective, so you can spend you energy and time where it matters.
UTM parameters are commonly used for tracking. Here is an example of what source tracking looks like on your TripBoard when someone registers on a YouLi Trip Page:
In this case the UTM parameters in the affiliate link look like this:?utm_medium=affiliate&utm_source=AdventureAgencyAustin
Simply add that to the end of your SHARE TRIP LINK and you’re ready to go! In our case our SHARE TRIP LINK =
EXAMPLE: So we just need to add our affiliate link information at the end, here’s what it looks like all together:https://youli.io/t/production-team/youli-academy-analytics-for-travel-planners?utm_medium=affiliate&utm_source=AdventureAgencyAustin
Applied correctly, tracking links are an extremely powerful tool to help your grow your trips and scale your company.
Tracking Other Sources like Social and Email Campaigns in YouLi
The “UTM” tracking isn’t just for affiliates, it’s also for tracking bloggers, social or email campaigns.
- Social Campaign – “Black Friday” Campaign on Facebook
- https:// youli.io/t/production-team/youli-academy-analytics-for-travel-planners?utm_medium=social&utm_source=facebook&utm_campaign=blackfriday
- Link from a Travel Blog for Adventurous Women
- https:// youli.io/t/production-team/youli-academy-analytics-for-travel-planners?utm_medium=blog&utm_source=travelbloggername&utm_campaign=adventuresforwomen
- Notice that the campaign is “adventureforwomen”, that is optional, and probably should be related to the title of the blog post so you know exactly which post led to th registration.
- Link from a website button – maybe a “BOOK NOW” button:
- https:// youli.io/t/production-team/youli-academy-analytics-for-travel-planners?utm_medium=web&utm_source=yourdomain.com
- Notice that there is no campaign value in this one, because it is probably just a link that is always on your website. If it is special, or related to a campaign, like “Early Bird Promo”, then be sure to include “utm_campaign” like the example above
- Link from an email campaign
- https:// youli.io/t/production-team/youli-academy-analytics-for-travel-planners?utm_medium=email&utm_source=mailchimp&utm_campaign=newsletter
- Notice that I entered the ESP “mailchimp” as the source here. You should specify your provider, which could be ActiveCampaign, Hubspot, Campaign Monitor, etc. Just remember to avoid spaces!
We know that setting up affiliate structure may be overwhelming at first. But it is a vert efficient way to evaluate your campaigns. If you need guidance understanding your analytics and setting up affiliate links that work for your business, YouLi travel software experts can help you navigate the analytics world during a 1:1 Personalized consulting session.
The 1:1 session was exactly what I needed to see how to use YouLi as a booking platform integrated into my website and increase conversions on my tripsAcland, owner of Spirit House and host to unique food tours
We are sharing this opportunity now to help you prepare for the post-covid travel boom. Boost your business with the top advice from a recognized team of experts.
To learn more on how to monetize affiliate links with YouLi Analytics and source tracking and get more bookings for your group trips, watch free YouLi Academy class.