Client Case Study: Adventurepreneur


Ben Southall’s life is a story about the curious mind of a passionate leader and a talented entertainer who’s addicted to the challenge.

Ben is among the lucky dreamers who has managed to make a living doing exactly what he is outrageously passionate about: Adventure Travel. And I mean it: the fire in eyes, the contagious outburst of energy, the philosophical meaning behind every detail – the whole package.

Ben was “born to be wild”

He has run marathons, climbed mountains, dived reefs around the world, ridden almost anything, and even lived months at Everest base camp. His positive spirit and adventurous mind brought him fame as a winner of the Best Job in the World in 2009 – as the Caretaker of the Islands of the Great Barrier Reef! His extraordinary expeditions have been recorded by giants like National Geographic and he films and produces documentaries for The Travel Channel.

These days Ben is building his community – “a cohort of like-minded souls, who relish the experience of stepping out their comfort zone, exploring new ground and living life to the full”  – by sharing his passion for extreme travel with the world as an ‘Adventurepreneur’. A synthesis of Adventuring and Entrepreneurship,  ‘Adventurepreneurism’ encourages innovative thinking throughout the journey

Today's ENTREPRENEURS are yesterday's

Ben’s company, Best Life Adventures (BLA),  delivers extreme expeditions and group trips around the world. 

BLA specializes in curating and leading expeditions for the corporate sector, with an emphasis on the start-up community and leading-edge organisations. Experiences that are designed so “their impact is enduring and helps clients achieve long-term benefits and results.” 

With the mission to build THE ADVENTUROUS MINDSET, Ben has designed and structured a range of group trips targeted at travelers who are looking to challenge themselves physically, mentally and culturally.

From entry level hikes to extreme rides across the world’s highest roads, his extreme adventures are designed to take you to the edge of your comfort zone, and beyond. This allows for the expansion of perspective, personal belief and ultimately for the development of a better connected, smarter thinking, calmer world.

'Society of Extraordinary Venturers'


The “Extreme Networking Events”, as Ben calls them, are an innovative take on corporate retreats. 

The innovators and adventure-seekers within the corporate sector make up over 50% of BLA’s higher challenge-level extreme expeditions and “The Extreme Dream Challenges”. These are innovative adventures in true wilderness areas anywhere on the planet; Ben’s personal favourites. 

The true fans of these immersive tough travel experiences keep coming back for more. Ben’s talent is in paving the path for growth, and his past clients become his best ambassadors. On top of that, Ben puts enormous energy into delivering his message by organising charity fundraisers and motivational speaking events around the Adventurous Mindset. 

These #ExtremeNetworkingEvents are an innovative experiences and a rising movement in the world of group travel.

They are curated group trips designed to spark creative thinking and boost team collaboration. For example a “board room on the summit of a mountain” or “brainstorming after a 2-day ice-hiking mission up a glacier”.

This kind of immersion helps to “loose the hierarchy” that strangles organizations and often prevents the open flow of ideas. Extreme travel is a “leveller” for the participants,

Best Life Adventures

The Keys To Designing Extraordinary Experiences

by Ben Southall

Ben has built the company philosophy around the collective image of an ideal client. This is a genius way to target the audience he wants to attract. His “Five B’s” concept are the essential ingredients applied to every Best Life Adventure:

1. The FIVE B's

  • James BOND – exclusive and extraordinary
  • BEAR Grylls – gritty and resourceful
  • Richard BRANSON – engaging and pioneering
  • Red BULL – energising and daring
  • BEN Southall – positive and passion-fueled

2. Embrace Disconnection

Ben custom designs each expedition to suit the unique goals of the client ensuring every itinerary ventures off-the-beaten-track and provides innovative, genuine adventure in all of its forms.

This approach requires highly structured planning in advance along with total disconnection during the trip – one of the features YouLi platform was specifically designed for.


3. Focus on Immersion

Full uninterrupted immersion is designed to have a lasting impact, ensuring clients achieve long-term benefits and results. This includes improved relationships, resilience, motivation, creative problem-solving, productivity and beyond.

4. Allow Flexibility

Incorporate the unique adventure factor into the itinerary. Some level of flexibility is necessary for the extraordinary adventure.


Available for all YouLi clients

Personalized Itineraries

Nothing is ever standard with the Best Life Adventures, and if needed itineraries may look different for every adventure even within ONE group.

Tasks for Travelers

The key is in predicting what an adventurer will need on their journey, and minimize documents delay to maximize the immersion effect

Document Management

Document management saves time updating travelers – once uploaded, new information is instantly available to all participants

Automated Emails

A pre-set sequence of tasks sends an automated reminder to each traveler exactly when it’s needed. As a result travelers pretty much “manage themselves”


YouLi is a white-label solution, so the pages are branded according to our client's choice to maintain professional look and status. Stylish landing pages assure appealing presentation of each trip

reliable back-end support

Best Life Adventures is a fast growing venture, and flexibility of a small business that grows with you is critical for Ben. YouLi team provides that advantage.

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